What Is UGC? A Simple Explanation for Beginners
UGC, or User-Generated Content, is content created by everyday people, not big production studios. Brands use UGC in their marketing because it feels real, relatable, and trustworthy.
Instead of hiring an expensive agency, brands work with creators like you to make short videos, photos, product demos, and testimonials they can use on TikTok, Instagram, Facebook Ads, and their websites.
UGC isn’t about being an influencer.
You don’t need followers, a big platform, or a perfect camera setup.
Brands pay you for your skills, not your audience.